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by Gonca Telli Yamamoto : Mobilized Marketing and the Consumer: Technological Developments and Challenges

ISBN : #1605669164 | Date : 2009-12-02

Description :

PDF-19468 | Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information tech… Mobilized Marketing and the Consumer: Technological Developments and Challenges


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: Management of the Fuzzy Front End of Innovation

ISBN : #3319347411 | Date : 2016-08-23

Description :

PDF-b6fab | This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features case studies of selected firms with successful practices in managing the fuzzy front end of innovation…. Management of the Fuzzy Front End of Innovation


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by K. Goffin : Identifying Hidden Needs: Creating Breakthrough Products

ISBN : #0230219764 | Date : 2010-10-06

Description :

PDF-14beb | Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this…. Identifying Hidden Needs: Creating Breakthrough Products


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: Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662438550 | Date : 2014-10-01

Description :

PDF-becce | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-bus… Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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by R. Boire : Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

ISBN : #1137406178 | Date : 2014-10-30

Description :

PDF-207c8 | Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes…. Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges


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by A. Kjaer : The Trend Management Toolkit: A Practical Guide to the Future

ISBN : #1137370084 | Date : 2014-10-16

Description :

PDF-471e5 | In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead…. The Trend Management Toolkit: A Practical Guide to the Future


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Thought Leadership Manual Attention Powerful PDF E69d66a18

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by Tim Prizeman : The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.

ISBN : #1909623806 | Date : 2015-04-28

Description :

PDF-53b9b | The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is eve… The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.


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Cultural Perspectives Global Marketplace Developments PDF 883730d65

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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

Description :

PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Meredith Oliver : Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales

ISBN : #0997826002 | Date : 2016-09-01

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PDF-3ea69 | Does your home building business need more traffic, leads, and sales? Do you get lost in the maze of digital marketing, search engine optimization, and all things social media? If your answer is yes, your solution is only one click away. In Click Power, home building industry expert and digital marketing guru, Meredith Oliver, guides you through the sometimes overwhelming maze of digital marketing… Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales


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Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales by by Meredith Oliver

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by Douglas-Westwood : World ROV Market Forecast 2011-2015

ISBN : #1905183739 | Date : 2011-10-20

Description :

PDF-13b9f | … World ROV Market Forecast 2011-2015


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