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Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) PDF




by E. Schlie : Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)

ISBN : #0230308171 | Date : 2011-10-12

Description :

PDF-08cab | Published as part of Palgrave Macmillan’s IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site…. Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)


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Building Great Customer Experiences PDF




by Colin Shaw : Building Great Customer Experiences

ISBN : #0333990137 | Date : 2002-09-06

Description :

PDF-2b508 | This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations…. Building Great Customer Experiences


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Building Great Customer Experiences by by Colin Shaw

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Mobile Influence New Power Consumer PDF A58942c98

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Mobile Influence: The New Power of the Consumer PDF




by Chuck Martin : Mobile Influence: The New Power of the Consumer

ISBN : #1137278501 | Date : 2013-06-11

Description :

PDF-ca143 | The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use … Mobile Influence: The New Power of the Consumer


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Mobile Influence: The New Power of the Consumer by by Chuck Martin

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by In Lee : Mobile Applications and Knowledge Advancements in E-Business

ISBN : #1466619600 | Date : 2012-08-31

Description :

PDF-1071b | The emergence of electronic business is one of the most profound changes that revolutionized the process of buying, selling, and exchanging products and services over the Internet. There is a growing demand in electronic business research that will provide insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business.Mobile Appl… Mobile Applications and Knowledge Advancements in E-Business


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Mobile Applications and Knowledge Advancements in E-Business by by In Lee

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Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) PDF




: Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

ISBN : #3319291386 | Date : 2016-05-14

Description :

PDF-8319e | This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how fi… Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)


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Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) by

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Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) PDF




by Uta Herbst : Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)

ISBN : #3835008048 | Date : 2007-06-26

Description :

PDF-bde6d | Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab…. Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)


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Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) by by Uta Herbst

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Strategies Business Positioning Networking Markets PDF 83398fcb2

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Strategies in E-Business: Positioning and Social Networking in Online Markets PDF




: Strategies in E-Business: Positioning and Social Networking in Online Markets

ISBN : #146148183X | Date : 2013-09-26

Description :

PDF-c3c58 | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business mod… Strategies in E-Business: Positioning and Social Networking in Online Markets


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Definitive Service Metrics Thought Leadership PDF 16e85d8b7

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The Definitive Guide To IT Service Metrics (Thought Leadership) PDF




: The Definitive Guide To IT Service Metrics (Thought Leadership)

ISBN : #1849284059 | Date : 2012-08-30

Description :

PDF-0ff0f | IT service metrics: Manage them. Measure them. Make them work for you. Measuring success is crucial, but how do we do it? How can we be sure that the IT services we offer are adding real value to our business? Metrics are an invaluable tool for measuring the effectiveness of IT service provision. Used effectively, metrics enable businesses to assess performance in order to inform the decision-maki… The Definitive Guide To IT Service Metrics (Thought Leadership)


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Aesthetic Communication Thyssen PDF F3e60e2c4

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Aesthetic Communication PDF




by O. Thyssen : Aesthetic Communication

ISBN : #0230245927 | Date : 2010-12-08

Description :

PDF-1bd84 | This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication…. Aesthetic Communication


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Aesthetic Communication by by O. Thyssen

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Marketing Vertriebspower Durch Sponsoring Sponsoringbudgets PDF 37987123f

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Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition) PDF




: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

Description :

PDF-228d1 | Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Me… Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)


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Employing Qualitative Methods Private Research PDF 5b0faacad

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Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF




by Marilyn L. Mitchell : Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)

ISBN : #0803959818 | Date : 1998-06-17

Description :

PDF-6102b | Each year, academic institutions produce thousands of social science graduates, skilled in applied social research – many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum – how and where can social scientists put their skills to use in the private sector? The book outlines some of the basi… Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)


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Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) by by Marilyn L. Mitchell

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Computer Applications Consumer Behavior Marketing PDF 1108327aa

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Computer Applications for Consumer Behavior in Marketing Strategy PDF




by John A. Howard : Computer Applications for Consumer Behavior in Marketing Strategy

ISBN : #0131697315 | Date : 1989-02

Description :

PDF-2ac56 | … Computer Applications for Consumer Behavior in Marketing Strategy


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Computer Applications for Consumer Behavior in Marketing Strategy by by John A. Howard

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Challenges Expanding Commerce Business Government PDF 1307f83bb

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Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology) PDF




: Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)

ISBN : #1441939520 | Date : 2010-12-08

Description :

PDF-14489 | 2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over … Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)


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Consumer Brand Relationships Measuring Managing PDF A721b5932

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Consumer Brand Relationships: Meaning, Measuring, Managing PDF




: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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Twitterville Businesses Thrive Global Neighborhoods PDF 2359fb1a9

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by Shel Israel : Twitterville: How Businesses Can Thrive in the New Global Neighborhoods

ISBN : #1591842794 | Date : 2009-09-03

Description :

PDF-ba6fe | Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. … Twitterville: How Businesses Can Thrive in the New Global Neighborhoods


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